Choosing the right color combination to use on your own website can be a challenging task in and of itself. You see, colors are what usually greets a person whenever they stumble across a particular website. Therefore, it is important that you use the right ones so that it can have a lasting impression on your site visitors.
That being said, in order for you to choose the right color schemes, I highly recommend that you start reading up on color psychology.
Basically, color psychology just tells you which colors you should use that best suits your brand’s message and your website’s intent. For website making company , color psychology can really help them influence a buyer’s decision, especially when it pertains to them reaching for their wallets to buy.
Aside from color psychology, here are some additional tips:
- The color scheme that you should ultimately choose should be friendly to the color blind. One primary example of a website that caters to the color blind is Facebook. Did you know that Mark Zuckerberg is color blind? It is actually the main reason why he chose Blue as his primary color because it is the only that works for him (which turns out to work well for others as well).
- Your audience also plays a crucial role in the color that you will choose. If you sell men’s clothing, it would be best that you use colors associated with masculine qualities.
- Lastly, the color must also represent your own brand.
Of course, it would be hard for you to choose the right color scheme without the use of some handy tools. Below are just some of the programs that I can recommend to help you with this endeavor.
Adobe Color CC
This is by far one of the best tools when it comes to choosing the right color scheme for your website is concerned. Color CC is actually developed by the same company that created both Photoshop and Lightroom, so you are assured that you get the best colors out there.
The only problem with this is that it can be a bit daunting for beginners to use. But, once you get the hang of it, this is the best tools out there for coming up with a suitable color scheme.
If the previous program is designed for more advanced users, this one is best suited for beginners. Coolors provides you with an easy to use color palette generator. In just a few clicks, you can instantly find the color scheme that best suits your own website.
This is a tool that best helps you come up with a color palette and some suggestions to what colors would match them perfectly.
For instance, once you’ve generated a color palette, you will be given some recommendations about which shades and tints that would best go along with your current color scheme.
Instead of generating a random color palette, Palletr actually generates colors based on a common theme or place which makes it ideal for websites that are catered towards a seasonal business.